everyday cooking companion

yellow

'YELLOW' is a personal cooking assistant created to make the process of cooking fun and easy. It is an experience that gives you food choices based on your available ingredients by letting you scan them. The scanner also gives its users the consumption duration

(in hours) for more efficiency.

User:

Students and professionals away from home

Collaborators

Maitri Soni, Honey Khuranna, Sakshi Saboo

Duration:

3 week long 2020

Sectors:

Web design

YELLOW can also personalise the app on the basis of your allergies and diets, if any. Number of servings, cuisine preferences and preparation time. These can be changed by the user anytime they want. the app lets you create a personal profile where you can share recipes and suggestions with your friends.

Design process

Problem findings

My team consisted of 3 others who were not locals. So, they use to stay in hostels. Being 20 year old hostelites, they constantly deal with having to eat bad food. Ordering everyday is not a feasible option for students living on budgets. So we decided to study why college going students or working professionals don’t cook food.

Some of the common problems that we found were the lack of knowledge about how to cook and people believing that cooking is more of a task than something that can also be fun. After many discussions on the topic we realized that we needed a system that understands user problems and attempts to solve them, while making cooking more fun and simpler.

Milestone

Research methods

Our first level of research was to study the already existing food applications that helped users cook. This was the stage where we did the competitor study and analysis. Then we focused on the reasons why people 'Do not cook'. After getting some understanding of the same, we chose the target audience of the 18 to 25 years of age group.

The next level of research involved conducting online surveys to get quantitative data in order to understand common problem patterns. We also gathered qualitative data by talking to people in hostels, colleges and food courts to better comprehend their feelings, problems and experiences. This data helped us in finding a clearer direction that could lead towards the solution.

Secondary research

Primary research

Building the information architecture

Affinity mapping

Categorization and mapping play a crucial role in organising and structuring information. It helps users understand the hierarchy and organization of information making it easier for the user to navigate and interact with the interface. It

involved grouping and organising content or functionalities based on their similarities or relevance.

On the other hand, once we grouped the data, mapping comes into play. Mapping is a process of visually representing the interconnections of different components and screens within the interface.Both this process involves a careful analysis of user needs, preferences, and behaviours, as well as iterative testing and refinement to ensure the best possible user experience.

Sketch & design

After deciding the flow of the interface comes the visual part. The process started with the logo and its aesthetics. Visual aspects included a color palette, fonts, icons and photography.

Yellow is the color of joyfulness and warmth. It is also used by most food chains. With our system, we aim to offer our users a jolly and merry experience by assisting them with cooking.